1. Start with Albemarle coverage—not population assumptions
Your firm may serve Albemarle, other parts of Stanly County or a broader North Carolina area. Those are different geographic decisions. The Census records Albemarle as a municipality in Stanly County; it does not establish how many people search for legal services, how many firms compete for attention or how many inquiries a review program could produce. Reputation work should therefore begin with the places and practice areas your firm actually wants to serve. Review the address and service-area information shown on your Google Business Profile, the locations named on your website and the geographic wording used in review requests. A profile that accurately represents the firm is more useful than a page built around an unsupported market-size assumption.
Recommended approach
Define the geographic scope before changing your review process. Separate Albemarle from Stanly County and from any wider North Carolina service area, then decide which locations and practice areas should be measured. Treat population only as eligibility context; use your own profile, inquiry and matter records for business decisions.
