1. Connect timely stories to the geography you actually serve
Aberdeen’s recorded county relationship is Moore County, and the town is in North Carolina. Those are different geographic scopes. A page about a North Carolina law change may be relevant statewide; a page about an event elsewhere may need a clear explanation of why it matters to an Aberdeen or Moore County reader. The town’s population estimate is eligibility evidence only. It cannot tell you whether a particular story will attract searches or inquiries. Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. That makes geographic review an important buying question: will your coverage choices distinguish a North Carolina legal development from a story with no meaningful connection to your service area?
Recommended approach
Ask Bosseo to show how your practice areas would be matched to North Carolina coverage and how you would decide when an Aberdeen or Moore County connection is strong enough to justify a page. Establish a rule for statewide stories, county-relevant stories and stories with no useful local relationship.
