1. Set the geographic boundary before reviewing stories
Woodstock is a town in Ulster County, New York. A page about a statewide legal development may be relevant to a Woodstock firm, but it should not be presented as though the event occurred in Woodstock or Ulster County. Conversely, a page about an incident elsewhere in New York may be a poor fit if the firm cannot explain its relevance to people it serves. Bosseo’s public Legal News description says pages are matched to a firm’s practice areas and state. That state-level scope is broader than Woodstock, so the firm should decide which stories deserve a local, county, regional or statewide treatment.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed before approval. Define acceptable references to Woodstock, Ulster County and New York separately. Keep geographic wording accurate, and do not use the town’s population as a proxy for demand or expected inquiries.
