1. Start with the geography your firm actually serves
A firm may serve Woodmere while also handling matters elsewhere in Nassau County or across New York, but those are different geographic decisions. It should instead help you define the audience and territory you want to examine. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. Ask whether the proposed coverage should be New York-wide, Nassau-focused where the story warrants it, or limited to topics that affect people the firm is prepared to represent.
Recommended approach
Write down the firm’s service territory separately from its office location, then review whether candidate stories are relevant to Woodmere residents, Nassau County matters, New York law, or another defined audience. Do not use the population figure as a forecast.
