1. Define the geography before discussing a story
Williston Park is recorded as a village in Nassau County, New York. A firm serving this municipality may also choose to address Nassau County, a wider New York audience, or another clearly defined service area. Those are different editorial decisions. A story involving New York law may be relevant statewide but still need a local explanation for people in Williston Park or Nassau County. Conversely, a matter occurring elsewhere in New York may not belong on a page aimed at local prospective clients. The Census population estimate for Williston Park is useful for identifying the municipality, not for predicting how many people will search, call, or retain counsel.
Recommended approach
Ask Bosseo to show how geographic coverage would be defined for your practice areas. Decide whether each page should speak to Williston Park, Nassau County, New York, or a combination that is accurate for the subject. Review whether a proposed local reference adds legal usefulness rather than merely adding the municipality’s name.
