1. Start with the correct Westmoreland geography
Westmoreland is recorded as a municipal town in Oneida County, New York. That relationship matters when you assess story relevance. A page about a New York statute may be broadly relevant, while an incident in another part of the state may require a clearer explanation of why it matters to people your firm serves. The town’s ACS population estimate is useful context for describing the municipality, but it cannot tell you how many people search for legal information, how many need counsel or how many firms compete for those searches. Do not substitute a county, metropolitan area or statewide audience for Westmoreland without making that choice explicit.
Recommended approach
Ask Bosseo to show how story coverage would be framed for Westmoreland, Oneida County and New York. Decide whether each page should address the town, the county, the state or a combination, and require that the geographic scope be accurate in the headline, body and call to action.
