1. Set the geographic boundary before choosing stories
West Point is a census-designated place in Orange County, New York. A West Point law firm should decide whether its Legal News coverage is intended for West Point itself, Orange County, a broader New York audience, or more than one clearly defined area. Those are different editorial scopes. A story about a New York law may be relevant statewide, while an incident tied to a particular place may require careful wording about the affected community and the firm’s service area. The CDP population estimate of 6,349 is useful context for identifying the place being discussed, but it cannot establish how many people search for legal information or how many would contact a firm.
Recommended approach
Ask Bosseo to show how geographic relevance is handled before approving a scope. Write the target geography in plain language, distinguish West Point from Orange County and New York, and reject pages whose local framing is not supported by the underlying story. Measure inquiries by the geography the prospective client reports rather than treating every visit as a West Point lead.
