1. Set the geographic boundary before discussing coverage
West Babylon is recorded as a CDP in Suffolk County, New York. That relationship matters because a news page can describe a story at several different levels: West Babylon, Suffolk County, New York or a broader metropolitan area. Those labels are not interchangeable. A firm serving West Babylon should decide which locations it can accurately discuss and where it accepts matters. A Suffolk County story may be relevant to the firm without being a West Babylon story; a New York legal development may matter even when it has no local incident.
Recommended approach
Require a geographic review for each proposed topic. Separate the incident location, legal jurisdiction, service area and page language. Do not use West Babylon in a headline merely to create local relevance when the underlying event has no defensible connection to the community or the firm’s service area.
