1. Set the geographic boundary before choosing stories
Wawarsing is recorded as a municipal town in Ulster County, New York. That distinction matters when a firm reviews proposed coverage. A page about a New York legal development may be relevant to people in Wawarsing, but a Wawarsing town fact does not automatically make every statewide story local. Conversely, an incident elsewhere in New York may still matter if it raises a legal question within the firm’s practice area. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state. It does not establish that every page will be specific to Wawarsing or Ulster County.
Recommended approach
Decide whether the firm wants state coverage, Ulster County coverage, Wawarsing coverage, or a defined combination. Review proposed geographic language for accuracy, and do not use the town’s population estimate as a substitute for demand research. Ask which stories would be useful to a Wawarsing client without implying that the firm serves every person in New York.
