1. Start with the firm’s real geographic brief
Washingtonville is identified as a village in Orange County, New York. That relationship matters because a local firm may need to distinguish coverage about Washingtonville from coverage elsewhere in Orange County or elsewhere in New York. A Legal News program should not treat every statewide story as locally relevant, and it should not imply that a Washingtonville audience is identical to an Orange County audience. Before evaluating the product, define the geographic scope the firm actually serves: Washingtonville, Orange County, other New York locations, or a combination. Then ask whether the intended coverage can be tied to the firm’s practices and the people it represents.
Recommended approach
Bring a written service-area description to the consultation. Ask Bosseo how geographic relevance would be handled for stories affecting Washingtonville, Orange County and the rest of New York, and decide which locations belong in the publishing brief.
