1. Start with the geography your firm actually serves
Victor is recorded as a town in Ontario County, New York. A firm may serve Victor alone, several Ontario County communities or a wider New York market, but those are different scopes. The town’s population estimate is not a substitute for a service-area decision. It cannot tell you how many people search for a lawyer, how many firms compete for those searches or whether a review program will produce matters.
Recommended approach
Before changing your review process, define the geographic coverage you want your public profile and intake process to represent. Review whether Victor is the primary service area, one location among several, or part of a broader Ontario County practice. Then decide which inquiries count as geographically qualified. Bosseo can discuss the coverage and measurement questions during a consultation; do not treat the town population as a forecast.
