1. Set the geographic boundary before selecting stories
Verona is recorded as a town in Oneida County, New York. That relationship matters because a story may be relevant to New York law without being specifically about Verona or Oneida County. A page about a statewide law change, an appellate decision or an agency action may serve a broader audience than a page about an incident in the town. The population estimate of 5,884 describes Verona’s resident population, not the number of people searching for legal information or the size of a potential client market. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. It does not establish that every Verona query, local event or county-level question will produce a useful page.
Recommended approach
Ask Bosseo to define the proposed coverage map in writing: Verona, Oneida County, New York, or a combination. Decide which relationships are appropriate for each practice area. A firm may review whether local incident coverage should be limited to facts that are publicly reported, while statewide legislative or appellate coverage may warrant a wider geographic frame. Do not use Verona’s population as a forecast of demand.
