1. Define the geographic scope before choosing stories
Union is a municipal town in New York, recorded in Broome County. That relationship matters because a story may be relevant at several different levels: an event in Union, a Broome County legal development, or a New York statute or appellate decision. Those are not interchangeable audiences. Bosseo’s public Legal News page describes monitoring for a firm’s state and matching stories to its practice areas. It does not establish that every Union or Broome County story will create demand, rank, or produce an inquiry.
Recommended approach
Ask Bosseo to show how the firm would distinguish Union coverage from Broome County and statewide New York coverage. Decide whether the site should address residents of Union, people seeking counsel throughout Broome County, or a broader New York audience. Keep those choices visible in page topics, calls to action, internal links, and later measurement.
