1. Define the visitor path before choosing questions
Video Intake is presented as a website-based guided survey. A visitor selects an entry point such as a case review, then answers one question at a time. Bosseo describes flows organized around practice areas and case types. For an Ulster firm, begin by separating the audiences you actually serve: people in Ulster town, people elsewhere in Ulster County, and any other geographic area the firm accepts. Do not treat the town’s population estimate as evidence that a particular matter type exists at a particular rate. Instead, use your accepted geography and existing intake rules to decide which paths deserve review.
Recommended approach
Map the firm’s current website calls to action against the matters you accept. Decide whether the first screen should ask about practice area, location, urgency, or another qualification point. Keep the path understandable to a visitor who is uncertain about whether the firm can help.
