1. Set the geographic boundary before discussing stories
Tupper Lake is a municipal town in Franklin County, New York. That relationship matters because a story can be relevant to New York law without being specifically about Tupper Lake or Franklin County. A firm should not describe statewide coverage as local Tupper Lake coverage, and it should not treat residents of the town, the county, and a broader service area as interchangeable audiences. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every story will be about Tupper Lake or Franklin County. Ask which geographic scope the service would use for your firm and how that scope would appear on each page.
Recommended approach
Create a written coverage boundary before approving any article. Separate Tupper Lake matters from Franklin County matters and from broader New York developments. Review whether each proposed page clearly identifies the jurisdiction involved and explains why the topic is relevant to the people your firm serves. Do not use the town’s population estimate to forecast the number of readers or inquiries.
