1. Match coverage to Tonawanda and Erie County without overstating the market
The Census records Tonawanda as a municipal town in Erie County, New York, with an estimated 71,850 residents in the 2020–2024 ACS five-year data and a margin of error of 42. Your coverage plan should therefore distinguish Tonawanda from Erie County and from any broader service area you intentionally serve. A story relevant to New York may not justify a Tonawanda-specific page, while an Erie County development may require a different explanation from a town-level incident.
Recommended approach
Define geographic rules before reviewing topics: Tonawanda, Erie County, New York, or another area your firm actually serves. Ask whether each proposed page explains a legal issue for people in that area rather than simply attaching a location name to general news.
