1. Define the geographic brief before a story is selected
Tonawanda is recorded in Erie County, New York. That relationship matters because a local firm may need to distinguish Tonawanda from broader Erie County, the Buffalo-area market or statewide New York coverage. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. Bosseo also says each page is connected to the firm’s practice areas and state. That gives you a basis for reviewing geographic boundaries, not a basis for assuming local demand.
Recommended approach
At consultation, state whether your editorial scope should include Tonawanda, Erie County, New York statewide matters, or a combination. Ask how a story involving a nearby municipality would be evaluated before it is associated with your firm. Keep the location language precise: households, individuals, the municipality and the county are not interchangeable.
