1. Start with Thompson and Sullivan County coverage boundaries
The Census record identifies Thompson as a municipal town in Sullivan County, New York. It does not establish that prospective clients search for legal news in Thompson, anywhere in Sullivan County, or across a broader New York market. A Legal News program should therefore distinguish the town from the county and from any wider service area the firm actually handles. The relevant decision is whether a story belongs on the firm’s site because it affects the firm’s practice and permitted geographic audience—not because it can be labeled local.
Recommended approach
Before considering implementation, write down the geographic relationships the firm is willing to address: Thompson, Sullivan County, New York, or another area the firm serves. Ask Bosseo how proposed stories are matched to that scope and how the firm can reject a page that is geographically outside its practice. Treat the 16,714 population estimate as eligibility context only, not as a forecast.
