Start with the Stony Point service area, not a fictional market claim
The 2020–2024 ACS five-year population estimate is 12,728, with a margin of error of 484. For custom software, the useful question is narrower: does your firm serve clients connected to Stony Point, and does a recurring operational problem affect that work?
Recommended approach
Bring one real bottleneck from the work your firm handles for Stony Point clients. Review how often the task occurs, which roles touch it, where information is re-entered and what must happen next.
