1. Set the geographic frame before judging ROI
The dashboard page describes city data, service-and-city targets and decisions about which cities produce calls. For a firm serving Spring Valley, that makes geographic definitions an early acceptance question. Spring Valley village is recorded in Rockland County, New York, but a municipality, a county, a metropolitan area, a household and an individual are not interchangeable categories. A report should make clear whether a location label refers to Spring Valley village, another Rockland County place, a broader area or an address supplied during intake.
Recommended approach
Ask Bosseo to show how location is represented in ranking targets, lead records, call classifications and matter reporting. Keep the 33,192 population estimate as context rather than a forecast. Decide whether your firm wants separate views for Spring Valley and broader Rockland County activity, and document that choice before comparing periods.
