1. Start with the geography your firm actually serves
A firm may serve Sound Beach, other Suffolk County communities, a broader New York market, or a combination of those areas. Those are different geographic scopes and should not be collapsed into one audience. Bosseo describes Legal News as matching stories to a firm’s practice areas and state. That makes the first product question geographic configuration: would coverage focus on New York matters, Suffolk County developments, or statewide stories with a practical connection to the people your firm represents?
Recommended approach
Bring a written service-area map to the consultation. Separate Sound Beach, Suffolk County and the wider New York area, then ask which locations would appear in coverage, titles, calls to action and reporting.
