1. Set the geographic boundary before reviewing news coverage
The Census record identifies Sidney as a municipal town in Delaware County, New York. It does not establish a wider market, and it does not show that people in Sidney search for legal news or contact a particular firm. A firm may serve Sidney alone, Delaware County, other New York communities, or a broader area; that relationship should be stated by the firm rather than inferred from the town’s population. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. The practical question is whether that state-level coverage can be narrowed, explained and measured against the firm’s actual service area.
Recommended approach
Write down the communities and counties the firm accepts matters from, then decide which news categories are useful within that boundary. Treat Sidney and Delaware County as explicit geographic choices, not proof of demand. Ask during the consultation how geographic relevance would be handled when a story affects New York broadly but has no clear connection to Sidney or Delaware County.
