1. Start with Scotchtown’s actual geographic scope
Scotchtown is recorded as a census-designated place in Orange County, New York. The population estimate is useful for identifying the place and its scale, but it cannot establish legal demand, competition, search volume, leads or revenue. A Legal News review should therefore ask a narrower question: which stories affecting people in Scotchtown, Orange County or the broader New York area are within the firm’s service area and practice scope? A page about a statewide legal change may be relevant to a Scotchtown firm even when it does not mention Scotchtown. A page about an incident elsewhere may be unsuitable if the firm does not serve that location or practice area.
Recommended approach
Bring a written geographic policy to the consultation. Separate Scotchtown, Orange County, other New York locations and any metropolitan area the firm serves. Decide which locations may appear in coverage, which must be excluded, and when a statewide story deserves a local explanation.
