What does Lead Attribution show for an individual inquiry?+
Bosseo describes a record containing the channel, referrer, landing page, device, session detail and attached intake answers. Bosseo also describes call and outcome connections. The exact fields and scope for your firm should be confirmed in the consultation.
Can it distinguish a Schodack inquiry from a Rensselaer County inquiry?+
Bosseo describes journey and intake information, but it does not publish a specific geographic classification method. Ask how your firm’s Schodack and Rensselaer County labels would be captured and reported.
Does attribution prove that Schodack has legal-service demand?+
No. The Census estimate identifies the town and its population, but population is not evidence of search demand, competition, legal need, leads or revenue. Attribution evaluates your firm’s recorded inquiries and outcomes; it is not a demand forecast.
Does the system include phone calls?+
Bosseo’s public Lead Attribution page says calls can join the same journey record, including the transcript, case-type tag and web journey. Confirm how your firm’s current phone and intake setup would be handled.
Will my staff need to ask every caller how they found the firm?+
Bosseo states that attribution operates behind the scenes and does not require manual tagging or a “how did you hear about us?” script. Your firm should still decide how staff record qualification, ownership, follow-up and outcomes.
How is this different from aggregate analytics?+
Bosseo positions Lead Attribution as connecting a specific lead’s journey and intake answers to later outcomes, rather than showing only anonymous traffic in aggregate. Ask which systems and outcome stages are included in the scope proposed for your firm.