1. Start with the handoff, not the population
For that reason, the first automation decision is operational: identify every way an inquiry reaches the firm and the next action required for each path. Bosseo describes Automation as a connection between marketing, intake and operations, with leads logged, tagged, routed and followed up. A Schenectady-serving firm can use the consultation to distinguish city inquiries from other service-area contacts if that distinction matters to its own work, without treating geography as a proxy for demand.
Recommended approach
Bring a current map of your inquiry paths to the review. Decide whether location is a useful routing field for your firm, then define the action that should follow each form, call, chat or video intake. Do not add a location rule unless your team has a business reason to use it.
