1. Define what “local” means before a story is selected
Schaghticoke is a municipal town in Rensselaer County. A page about a New York legal development may be relevant to a firm serving Schaghticoke, but that does not make the event a Schaghticoke event. Likewise, countywide coverage should not be presented as a town-specific incident unless the facts support that description. Bosseo says Legal News matches stories to a firm’s practice areas and state and describes local and national sources monitored for the firm’s state. The public page does not establish a Schaghticoke-specific source list or a guaranteed volume of qualifying stories.
Recommended approach
Ask how the service would distinguish Schaghticoke, Rensselaer County, New York and broader coverage. Decide which geographic references are appropriate for your practice and which would create an inaccurate impression. Review titles, location language and calls to action before publication.
