1. Map the path from a Salamanca inquiry to the next action
Bosseo describes Automation as a connection between marketing, intake and operations. A form, call, chat or video intake can be captured, logged, tagged, routed and followed up. For your firm, the first decision is geographic and operational: which inquiries concern Salamanca city, which concern other parts of Cattaraugus County, and which fall outside your service area? The city’s relationship to Cattaraugus County makes that distinction useful, but the Census population figure cannot tell you how many people will contact a firm or what matters they need.
Recommended approach
Bring a current inquiry path to the review. Identify every entry point, the information collected, the person or role responsible for the next action, and the point at which a consultation, decline or request for more information is recorded. Ask Bosseo to show how those decisions could be represented before discussing automation.
