1. Define the Roosevelt geography before you read a number
A local dashboard can become misleading when a firm uses “Roosevelt” to mean several different areas. The Census record identifies Roosevelt as a CDP in Nassau County. It does not establish a service area beyond that relationship. Your firm may serve Roosevelt, other Nassau County communities, a wider New York market or some combination, but those are separate reporting questions. A dashboard review should therefore distinguish a Roosevelt target from a county target, a metropolitan-area target and statewide visibility. Do not treat a population estimate as evidence that a particular practice area is commercially active or that a marketing channel will produce matters.
Recommended approach
Ask Bosseo to show how geographic labels would be defined in the proposed reporting view. Decide whether a keyword, call, form or matter should be attributed to Roosevelt, Nassau County, another location or more than one area. Record the rule before comparing periods. A clean geographic definition is more useful than a larger undifferentiated total.
