1. Define what “local” means before a story breaks
Your firm may serve Rockville Centre, Nassau County, New York or a broader service area. Those are not interchangeable audiences. The Census record identifies Rockville Centre village as a municipality in Nassau County, but it does not establish how far your clients travel or which incidents matter to your practice. Legal News is therefore worth evaluating against an explicit geographic policy: Rockville Centre only, Nassau County, New York, or another area your firm actually serves. The decision should also distinguish a story occurring in the village from a statewide legal development that affects local residents.
Recommended approach
Ask Bosseo to show how geographic relevance would be assessed for each practice area. Keep a story only when its location, legal issue and audience fit your stated service area. Do not use the Rockville Centre population estimate as a proxy for search demand or case opportunity.
