1. Start with a Rochester-area workflow, not a feature list
The Census Bureau records Rochester as a municipal town in New York, with a 2020–2024 ACS five-year population estimate of 7,362 and a margin of error of 26. The record places Rochester in Ulster County. That geographic fact helps identify the community your firm names when it describes its service area; it does not establish legal demand, search volume, competition or likely revenue. For custom software, the more useful local question is operational: does your firm serve people in Rochester, elsewhere in Ulster County, or across a wider New York practice area, and does the same internal workflow apply across those matters?
Recommended approach
Bring one recurring process to the consultation. Describe who performs it, what information enters the process, where the work pauses, who needs visibility and what a completed matter record must contain. If the workflow differs by practice area or geography, make those differences explicit before discussing screens or automation.
