1. Start with a Rochester-area workflow, not a feature list
The Census Bureau records Rochester as a municipal town in New York, with a 2020–2024 ACS five-year population estimate of 7,362 and a margin of error of 26. The record places Rochester in Ulster County. That geographic fact helps identify the community your firm names when it describes its service area; it does not establish legal demand, search volume, competition or likely revenue. For custom software, the more useful local question is operational: does your firm serve people in Rochester, elsewhere in Ulster County, or across a wider New York practice area, and does the same internal workflow apply across those matters? A tool should reflect the firm’s actual service footprint without treating population as a product requirement.
Recommended approach
Bring one recurring process to the consultation. Describe who performs it, what information enters the process, where the work pauses, who needs visibility and what a completed matter record must contain. If the workflow differs by practice area or geography, make those differences explicit before discussing screens or automation.
