1. Start with the geographic relationship, not a demand assumption
Rochester Institute of Technology is recorded as a census-designated place in Monroe County, New York. The 2020–2024 ACS five-year estimate for the CDP is 6,959, with a margin of error of 464. That fact can help you describe the geographic area your firm is considering. It cannot establish how many people search for a lawyer, how many inquiries you receive, which matters are viable, or whether visitors prefer video. A Video Intake decision therefore needs to be based on your own website journey and intake requirements.
Recommended approach
Review inquiries associated with the Rochester Institute of Technology service area separately from broader Monroe County activity where your records allow it. Compare what visitors currently submit with the information your team needs to decide fit and next ownership. Do not turn the CDP population figure into a forecast. Decide whether the geography should have its own wording, routing rule or reporting view only after you understand your actual practice coverage.
