1. Define the geographic audience before selecting stories
The U.S. Census Bureau records Rochester Institute of Technology CDP as a census-designated place in Monroe County, New York. Its 2020–2024 ACS five-year population estimate is 6,959, with a margin of error of 464. That is geographic context only. It does not establish legal need, search activity, competition, lead volume or revenue. A Legal News plan should therefore avoid treating the CDP as a standalone market or assuming that everyone connected with the institution seeks counsel locally. Ask which geographic relationship matters to the firm: people located in the CDP, people elsewhere in Monroe County, a wider New York service area, or a defined practice-area audience that may not map neatly to the CDP.
Recommended approach
Bring Bosseo a written service-area definition for review. It should distinguish Rochester Institute of Technology CDP, Monroe County and the firm’s broader New York coverage. Then compare that geography with the firm’s practice areas and intake rules before deciding which breaking stories merit a page.
