1. Turn Rochester website visits into clearer first conversations
Video Intake places a guided survey on your existing website. A visitor taps an invitation such as “See if you have a case,” watches video guidance and answers one question at a time. The product page describes qualification by case type, urgency and fit, with completed answers attached to the inquiry. That is materially different from asking someone in Rochester to write a paragraph into a generic contact box. The city’s population estimate does not tell you how many visitors will use the tool; it does establish Rochester city as a defined municipality within Monroe County. Your decision should therefore begin with the geography your site already serves, not with a population-based forecast.
Recommended approach
Map the website paths used by people seeking representation in Rochester and elsewhere in Monroe County. Identify where a visitor needs orientation before a consultation, then decide whether Video Intake should appear across the site or only on selected practice-area pages.
