1. Set the geographic brief before selecting stories
Bosseo describes Legal News as monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. Your brief should therefore distinguish Ridge from Suffolk County and from any broader New York coverage the firm actually serves. Ridge is recorded as a census-designated place within Suffolk County. That relationship helps define the page’s geographic language, but it does not show that readers in Ridge are looking for a particular legal service. A firm that serves only Ridge may need a narrower editorial boundary than a firm that accepts matters throughout Suffolk County or New York. The consultation should identify which locations belong in coverage, which locations should be excluded, and whether a story is relevant because of its legal subject, its location, or both.
Recommended approach
Write a geographic policy before approving news pages. Use Ridge, Suffolk County, and New York only where they accurately describe the firm’s service area or the story. Do not use the population estimate as a demand forecast.
