1. Set the geographic brief before selecting stories
Bosseo describes Legal News as monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. Your brief should therefore distinguish Ridge from Suffolk County and from any broader New York coverage the firm actually serves. Ridge is recorded as a census-designated place within Suffolk County. That relationship helps define the page’s geographic language, but it does not show that readers in Ridge are looking for a particular legal service. A firm that serves only Ridge may need a narrower editorial boundary than a firm that accepts matters throughout Suffolk County or New York. The consultation should identify which locations belong in coverage, which locations should be excluded, and whether a story is relevant because of its legal subject, its location, or both.
Recommended approach
Write a geographic policy before approving news pages. Use Ridge, Suffolk County, and New York only where they accurately describe the firm’s service area or the story.
