1. Define the Radisson service area before judging review performance
Radisson is recorded as a CDP in Onondaga County, New York. A firm may serve people in Radisson without being located there, and a Radisson-focused page should not imply that the CDP is the firm’s office or the full extent of its market. The population estimate is useful for documenting the place being discussed, but it cannot tell you how many people search for a lawyer, how many firms compete for those searches or how many matters a reputation program could produce.
Recommended approach
Decide which geography the firm wants to evaluate: Radisson alone, other parts of Onondaga County, a broader New York service area or a combination. Keep those areas distinct in profile, page and reporting language. In consultation, review where clients actually come from and whether the firm wants to measure inquiries associated with Radisson separately from inquiries associated with the county or other locations.
