1. Set the geographic brief before choosing stories
Pound Ridge’s recorded relationship with Westchester County gives your firm a precise starting point: decide whether a page is intended for Pound Ridge, Westchester County, New York, or a broader area your firm actually serves. Those audiences are not interchangeable. A statewide change in law may matter to a Pound Ridge reader, while an incident tied to a different county may not justify local commentary. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. It does not establish that every story will be locally relevant to Pound Ridge or that a page will rank there.
Recommended approach
Ask for a proposed geographic rule set before approving coverage. Review whether each page identifies the relevant jurisdiction accurately, avoids implying a Pound Ridge connection that is not supported, and directs readers to services the firm actually provides. Treat the town’s population as context, not as a forecast of demand.
