1. Define the geography before you interpret the board
A location label can hide important differences. Pomfret is recorded as a town, and its county relationship is Chautauqua County. Your firm may want to evaluate Pomfret-specific activity, Chautauqua County activity, New York-wide visibility, or a combination. Those are separate reporting questions. A dashboard cannot make those scopes interchangeable. Bosseo’s public ROI Dashboard page describes tracking for service-and-city targets, rankings, calls, leads and city data. Ask which geographic labels would appear in your proposed view and whether a city or county result can be separated from statewide data.
Recommended approach
Bring a written geography definition to the consultation. Specify whether “Pomfret” means the town itself, nearby places, Chautauqua County, or a broader service area. Ask to see how each scope would be named, filtered and reviewed. Do not treat the town’s population estimate as a forecast of contacts or cases.
