1. Set the geographic boundary before choosing stories
Pleasant Valley is recorded as a municipal town in Dutchess County, New York. That relationship should shape the firm’s review of proposed coverage, but it should not be stretched into a claim about the entire Hudson Valley, a metropolitan area or New York State. A story may be relevant to Pleasant Valley residents, Dutchess County residents, New Yorkers generally, or a wider audience. Those are different audiences. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to practice areas. The firm should therefore decide which geographic levels it serves and which levels require a separate legal explanation.
Recommended approach
Ask Bosseo how a Pleasant Valley firm would distinguish town, Dutchess County, New York and broader coverage. Approve a page only when its location language is accurate, its legal relevance is clear, and its call to action does not imply that the firm serves a geography it has not chosen.
