1. Set the geographic boundary before choosing stories
Philipstown is recorded as a municipal town in Putnam County, New York. That relationship matters because a news page can be geographically precise without implying that every reader is located in Philipstown. A firm may serve people in Philipstown while also handling matters elsewhere in Putnam County or New York. Bosseo’s public Legal News page describes monitoring for stories in a state and matching them to practice areas. The firm should therefore decide whether a page should address Philipstown, Putnam County, New York, or a broader audience based on its actual service area and legal authority.
Recommended approach
Ask Bosseo to review the proposed geographic scope before publication. Keep the town, county and state references accurate, and do not use the ACS population estimate as a proxy for demand. Record which locations are appropriate for each practice area and which locations should not appear.
