1. Define what a Pelham Manor lead means before reviewing ROI
A local label can hide several different situations: a person who lives in Pelham Manor, a matter located there, a searcher seeking a firm there, or a caller who merely mentions the village. Those are not interchangeable. Because Pelham Manor is a municipality in Westchester County, ask whether geography will be recorded as a municipality, county, service area, landing-page target or another firm-approved field. The dashboard page describes leads as classified contacts, including Potential New Client, Current Client and Other, with case-type tagging. That makes the definition a decision point rather than a number to accept without review.
Recommended approach
Bring your preferred geographic and lead definitions to the consultation. Ask Bosseo to show how a Pelham Manor-related inquiry would be distinguished from a broader Westchester County inquiry, and how ambiguous, duplicate, current-client or spam contacts would be treated. Do not approve a return-on-investment calculation until the firm agrees on the denominator and the treatment of incomplete records.
