1. Define the geography before reviewing the news coverage
Pelham Manor is recorded as a municipality in Westchester County, New York. That relationship matters when you decide whether a story should be framed for the village, the county, New York State or a broader area. A state-level legal development may be relevant to a Pelham Manor firm, while a story from elsewhere in New York may not be useful to the firm’s intended audience. Population is not a substitute for a demand study: the Census estimate of 5,644 describes the municipality, not the number of people searching for legal information or the number of potential clients.
Recommended approach
Ask Bosseo to show how a proposed story’s geographic scope would be selected and displayed. Decide in advance whether your editorial boundary is Pelham Manor, Westchester County, New York, or a combination that matches your practice. Review whether each page clearly explains the jurisdiction involved rather than implying that every New York story is local to Pelham Manor.
