1. Make the first website conversation easier to complete
A visitor who is unsure whether they have a case may hesitate at a blank text box. Bosseo describes Video Intake as a guided survey that lives on your website and uses video to walk visitors through one question at a time. The experience is intended to help visitors explain what they need without requiring them to write a complete narrative at the outset. Orchard Park’s municipal-town geography and its relationship to Erie County do not tell you how many people will use the tool. They do tell you to define the service area explicitly: decide whether the intake is for Orchard Park matters only, Orchard Park and the wider county, or another area your firm serves.
Recommended approach
Review the opening language, service-area choices and call to action with your intake owner. Use the consultation to decide how Orchard Park and Erie County should appear in the visitor experience, rather than treating population as a forecast of usage.
