1. Set the geographic brief before reviewing stories
Orchard Park is recorded as a municipal town in Erie County, New York. The 2020–2024 American Community Survey five-year estimate records 29,779 residents, with a margin of error of 35. That is geographic and population context, not evidence of legal-news demand, competition, leads or revenue. A Legal News program therefore needs a separate geographic decision. A firm may want a page about a New York law that affects clients statewide, while a local incident may call for careful Erie County context. A story’s relevance should come from the firm’s practice and service area, not from treating Orchard Park residents as a presumed audience.
Recommended approach
Write the coverage brief in geographic terms: Orchard Park town, Erie County, New York, or another area the firm intentionally serves. Ask whether each proposed page should explain statewide law, county-level proceedings or a local issue, and whether the page can do so accurately without implying facts the firm has not confirmed.
