1. Start with the geography your firm actually serves
Olean is a municipality in Cattaraugus County, New York. The 2020–2024 American Community Survey 5-year estimate records 13,738 residents, with a margin of error of 24. That is a population measure for the city, not evidence of legal demand, search volume, competition, case volume, leads, or revenue. It also does not describe every community your firm may serve. A reputation program should therefore distinguish Olean from the rest of Cattaraugus County and from any other New York service area you choose to target.
Recommended approach
Review where your clients come from, which offices or service areas your Google Business Profile represents, and whether review requests should reflect Olean, Cattaraugus County, or a broader New York practice area. Use actual inquiry and matter records—not population—as the basis for deciding geographic coverage. Bosseo’s consultation can help you evaluate the coverage and measurement questions before implementation.
