1. Define the geographic brief before monitoring begins
Norwich city and Chenango County are not interchangeable geographic labels. A firm may serve Norwich, clients elsewhere in Chenango County, or a broader New York market; the appropriate scope depends on the firm’s practice areas and existing service boundaries. The Census record identifies Norwich city’s county relationship as Chenango County, but it does not establish where prospective clients search, where matters arise or how far the firm accepts cases. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic definition an important buying decision rather than a population-based demand claim.
Recommended approach
Ask Bosseo to show how the proposed coverage would distinguish Norwich from Chenango County and from statewide New York stories. Decide which locations belong in the firm’s editorial brief, which matters should be excluded, and whether a story is useful because of its legal issue, its location or both.
