1. Start with the matters your Northport practice actually reviews
Video Intake is described as a guided survey that lives on a law-firm website. Its question paths are built around practice areas, with qualification by case type, urgency and fit. That makes the first decision substantive: which inquiries should receive a path, and which answers determine whether the visitor proceeds? A firm serving Northport and elsewhere in Suffolk County may have several practice areas, but the village’s population record cannot tell you which matters are commercially important or common for your firm. Use your own intake history and practice priorities instead. Separate a potential client seeking an initial assessment from a visitor who is only asking about fees, timing or a matter outside your scope.
Recommended approach
Bring your current practice-area list and recent intake questions to a consultation. Decide which case types deserve separate paths, which matters should be declined or redirected, and which facts are necessary before a team member contacts the visitor. Keep those choices tied to your firm’s actual acceptance rules rather than to population as a proxy for legal need.
