1. Set the geographic boundary before selecting stories
The firm serves North Tonawanda, a municipality in Niagara County, New York. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to a firm’s practice areas and state. That broad state scope does not automatically make every New York story useful to a North Tonawanda firm. A firm should decide whether its public commentary is intended for North Tonawanda, Niagara County, a wider New York service area, or some combination. The population estimate of 30,198 describes the city; it does not establish how many people search for legal information or where potential clients come from.
Recommended approach
Ask Bosseo to review the firm’s stated service area, practice areas and preferred geographic references before approving coverage. Keep a clear distinction between North Tonawanda, Niagara County and New York statewide so a page does not imply that a statewide development is specific to the city. If the firm serves individuals beyond the municipality, state that scope accurately rather than using the city as a substitute for the entire market.
