1. Make the first question easier for North Sea visitors to answer
A blank contact form asks a visitor to summarize a legal problem before the firm has given them a structure. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video to walk a visitor through the process. The product is intended to help visitors explain what they need, with a path organized around the firm’s case types. North Sea is a CDP within Suffolk County, so the relevant local decision is how your website describes service coverage for people in North Sea and the wider geography your firm actually serves. The population estimate for North Sea is not evidence that visitors want a particular practice area or prefer video.
Recommended approach
Review the opening screen, geographic wording and first question together. State the service area accurately, then ask a question that helps a visitor identify the matter without implying that the firm accepts every case. Test whether the wording is understandable on a phone and whether a visitor can stop or request another contact path when a guided survey is not appropriate.
