Define the North Hills geography before reviewing ROI
North Hills is identified as North Hills village in Nassau County, New York. A dashboard review should preserve that distinction from the start. Households, individuals, the village, Nassau County and a wider New York service area are not interchangeable reporting units. The population estimate is useful for naming the place and documenting scope, but it cannot tell you how many people search for a lawyer or which practice areas generate matters. Bosseo’s public ROI Dashboard page describes rankings by service-and-city target and reports that case-type and city data can inform decisions. Your firm should therefore ask which geographic labels will appear in the dashboard and whether they match the areas your attorneys actually serve.
Recommended approach
Write down the exact locations and practice areas you want reviewed. Ask Bosseo to show how North Hills and Nassau County would be distinguished, rather than treating the population estimate as a forecast of opportunity.
