1. Set the geographic boundary before choosing stories
The Census record identifies North Hills village as a municipality in Nassau County, New York. A firm may serve North Hills, other Nassau County communities, a wider New York market, or a narrower practice-specific area; those are different decisions. Bosseo’s public Legal News page describes matching stories to a firm’s practice areas and state, but it does not establish a North Hills-specific news feed or local demand. Do not treat the village population as a proxy for the number of prospective clients or for the size of a news opportunity.
Recommended approach
Write down the service geography the firm wants each page to address: North Hills, Nassau County, New York, or another defined area. Then review whether a proposed story genuinely affects people in that geography and fits the firm’s practice. Ask Bosseo how geographic relevance is handled when a story is statewide but the firm’s client base is local.
